Below you will find a review on how the effects of globalisation and representation are changing customer preferences in television and media.

In modern society, globalisation has been a prominent trend, which has boosted the exchange of merchandises and knowledge around the world. The media industry has been hugely affected by this trend. As various markets for commercial activity and travel are making it possible for people to communicate across borders, there has been a huge progression in the trade of ideas and traditions throughout nations. This interest has gradually integrated itself into current media consumption trends, with international TV and film reaching broader crowds across new territories. It can be pointed out that this pattern has roots in both schooling and social media. Nowadays academic and cultural institutions are working to promote global awareness by means here of foreign language education, making individuals more interested and responsive to overseas media. Furthermore, through social networking sites, there has been a rise in cultural exposure, promoting audience interest for worldwide television and film.

In the current show business, technology has transformed the way that individuals are consuming media. Unlike conventional television networks and broadcasting services, the development of streaming sites has shifted audience pursuits away from regionally limited and schedule-run media outlets. These entertainment sites permit audiences to access a broader series of material, on-demand, resulting in a series of contemporary television industry trends. Because of this, these sites are investing heavily in international content and backing cooperations with prominent international entertainment companies. The CEO of the company that owns Studio Dragon, for instance, would identify the growing appeal of k-dramas beyond Asia. These series are equipped to cater for foreign audiences by means of multilingual subtitles and dubbing, as an essential element for getting around language barriers and strengthening accessibility.

For many contemporary viewers, there has been an obvious deviation beyond traditional regional entertainment, particularly as younger audiences are looking for more diversified and authentic narratives. Overseas entertainment is becoming acknowledged for offering a new take on familiar genres along with exploring unique culturally elaborate narratives that stand out in the crowded entertainment landscape. Current television trends are also concentrating on representation. Viewers are displaying a major interest in personalities and environments that mirror a wider series of human backgrounds. This has caused many audiences to look for shows from other regions, as they provide diverse world perspectives and storytelling techniques. Looking at the entertainment industry, for instance, the head of the fund that has a stake in Sky would appreciate that international media is growing in appeal. Similarly, the CEO of the Parent company of Columbia Pictures would agree that worldwide cinema is becoming more widespread. Additionally, recently many foreign media agencies and industry superstars are winning awards and acknowledgment at famous events. These latest trends in television and film are validating that the need for foreign media is increasing amongst overseas crowds.